VOYAGE - online store with delivery throughout Russia
Figma design
UI/UX Design
During the development of the online store design, the team faced a number of key tasks that required a comprehensive solution. First of all, it was necessary to create an attractive and intuitive interface that promotes a convenient user experience.
Another important task was to ensure consistency of the design with the company’s brand identity, emphasize its value principles and take into account the requirements for adaptability for various devices and screens
The beginning of the process included thorough market and competitor research to better understand the requirements of the target audience and identify the advantages of our online store. Based on the data obtained, user personas were formed, which helped determine the basic needs and preferences of the target audience.
UI development included creating an easy to use and intuitive interface. This stage included working with the color palette, fonts, and creating prototype pages for testing. UX design focused on creating a pleasant and effective user experience with the interface. Included analysis of user paths, creation of convenient navigation and optimization of the ordering process.
The design of the online store was successfully transferred to the development team. The result of the work was a modern, functional and attractive website that meets the expectations of the target audience. Users can easily find the products they need, make purchases, and have a positive experience interacting with the interface.
